on-air identity, digital graphics, motion design, live-broadcast production, show format conception, project management


Neumann & Müller

for the release of blockbuster videogame elden ring, bandai namco collaborated with red bull to host an extraordinary influencer event


our task was to create an immersive experience for the viewers at home and celebrate the launch of this game of the year candidate in style

a look behind the scenes

the production took place on a spectacular xr stage at the bavaria studios in munich and saw the biggest opinion leaders from the ’souls‘-community livestream the game one week before its international release.


we combined the iconic red & blue colors of red bull with elden ring’s artworks and ci to create the event’s key visual.

by combining the look of elden ring with red bull brand elements and created a visual design that contains the game’s love for intricate details but also manages to make all the relevant information of these class info sheets stand out.

our custom intro video featuring the atmospheric ‚erdtree‘ that was also prominently featured as studio look on our xr stage.

adding elden ring’s artworks to red bull and fromsoftware brand elements to create beautifully animated broadcast graphics.

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